Tracking Your Targets with Google!

In your job search, outside of LinkedIn, I believe Google can be your best friend online!

Google has many tools that can make it easy to find and target the jobs and information you need to run ahead of the pack at the companies you want to pursue.

Used wisely, some of these tools can help you find job postings, company news, contact information and many other valuable pieces of information that can help you set yourself above the crowd.

Here are some ideas to consider:

Do an X-Ray! Google allows you to use it’s search engine not only to search the entire internet, but also to do a search on a specific site alone. This is usually referred to as an “X-Ray” search. In your search string in the Google search box, you can simply specify the site you want to search, using a format like:

site:www.linkedin.com

You can then add whatever additional search terms you may want to add. For example, say you don’t have many connections on LinkedIn yourself, so you don’t get many results when you do a search within LinkedIn’s own search tool. Perhaps you are looking for a company contact in your job search… like an Engineering Manager at Seagate Corp. in the Minneapolis area. You could enter:

site:www.linkedin.com “Greater Minneapolis” “Engineering Manager” Seagate

Among many directory pages and others, you will also find the public profiles on LinkedIn of anyone that has “Engineering Manager” and “Seagate” in their profile that’s registered in the “Greater Minneapolis-St Paul” area. With more sophisticated parameters you can eliminate the non-profile results, however, this can get you started.

You can also do an X-Ray search of specific companies you may be interested in pursuing, to find information on their sites that you are seeking… more on that next.

Set up Alerts! Google Alerts are an excellent way to be made aware of new information that gets posted, as it occurs. Perhaps you are a Programmer that specializes in Java development and one of your target companies is United Health Group (UHG) in the Minneapolis area. You can set up Alerts to notify you of any news that gets published about UHG, and Alerts to let you know as soon as a relevant new position is posted on their site.

For news, you can simply set up an Alert searching “United Health”, and anything posted anywhere with that string will trigger a notification to you.

For jobs, you can set up an Alert using an X-Ray search of their site’s career pages. As an example, if you are looking for Java related position that they post on their own site for Minnesota locations you can set up an Alert string like:

site:careers.unitedhealthgroup.com minnesota java

Most companies post positions on their own site before they are posted on any external job boards, and many times they don’t post a position on external job boards at all. The notification you will get of the new posting will make you aware of it before most everyone else!

You can set up as many Alerts as you’d like, for as many companies as you’d like, and with as many variations of search words as you’d like… be creative! You can also choose whether to have them emailed to you (as they happen, or once per day), or have them sent to Google Reader…

Consolidate your information! Google Reader is an excellent way to keep track of all this information, and more. Google Reader allows you to keep track of new postings on sites you’re interested in following… like this blog! (Click on the “Subscribe to…” “Posts” icon in the right column of this page) It’s also a great place to direct all of your Google Alerts so that you can read and follow up on them all from one central place. Google Reader receives and posts information as soon as it’s found by Google and keeps you up to date without filling up your email box.

Efficiently finding information from your target company sites, setting up automatic notifications, and reading all the relevant updates easily in one place makes Google an extremely powerful online resource for your job search that most job seekers don’t use. Be ahead of them all by taking advantage of the power available to you!

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ALWAYS be your best!

Every now and then, I have a job seeker tell me…

“I really wasn’t that interested in that job, and so I didn’t do my best in the interview.”

I always think… what a wasted opportunity!

People often close off the possibility of a hiring process moving further because they decided in a moment that this wasn’t a job they wanted. Perhaps they didn’t like the role, the company, the hiring manager, or some other aspect of it. They get dispassionate, or overly succinct in their answers. They show no further interest in the role at all. The employer judges the response and closes things off.

People forget some basic principles in the process…

You are never obligated to accept an offer! Continuing the process with enthusiasm and commitment can have tremendous benefits for you, as we’ll discuss further shortly. Should you be successful and ultimately get an offer, you are certainly not under any legal, moral, or ethical obligation to accept the position. Why not go for an offer with every opportunity you can?

You can always use more practice! For most job seekers, you don’t get that many opportunities to practice and hone your interview skills under “live fire”. It’s critically important to prepare and practice for interviews prior to meeting the employer. However, it still feels different when you’re actually there, getting asked the questions when it counts. Go through each interview process as far as you can, the best way you can, to help you refine your skills for the interviews you really do want.

Every impression counts! It really is a small world. It amazes me how many times prior contacts come back around and reconnect weeks, months, or years later. We also live in a time when people move to new jobs regularly. Any impression you create with someone today, may help or hurt you when you might encounter them again someday. A hiring manager at a company you are interviewing for today for a job you don’t want, may be a hiring manager, or potential networking contact at another company months or years from now for a job you do want. It happens all the time, and the impression you left with them the first time will impact their interest in you the next time as well. Make every impression your best.

Other opportunities can result from the process! Similarly, you never know what other opportunities may come out of a good interview process if you stick with it. It’s not unusual for someone to go through an entire hiring process for a position, and find out at the offer stage that the company decided that the candidate actually fits another role better. They make an offer for an entirely different position that may be an ideal fit for that person. If you didn’t do your best throughout the process, or “exited” too early, that prospect can never happen.

It’s great to get a boost of affirmation! As I often say… One of the most important, and most difficult things to do in a job search, is to maintain a positive mental attitude! As time goes on, there are plenty of things to get discouraged about. Finding ways to boost your attitude and feel good about charging forward is key to a successful outcome. Even if you decide not to accept a particular offer, it sure feels good to receive one! It proves you’re employable, and an attractive candidate to some employer. That affirmation can provide a great bump to your confidence as you continue your search!

Don’t ever present less than your very best in any interview process. Regardless of how you feel about a particular position, always follow through to its conclusion. The benefits can be tremendous!

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Filling out job applications… Why and How?

In an age of online application processes, and emailed resumes, why do so many companies still have you fill out a paper job application when you arrive for an interview or before they make you an offer?

You would think they have all the information they need from you already, why is it necessary to have you fill out the paper form?

Is it necessary to duplicate everything on your resume onto the application? What exactly, are you signing?

These are common questions I get. The process of completing and returning the application to the potential employer can have consequences in your job search. Here are some things to consider when it’s presented to you:

They want your signature, EEOC information, and references. The primary reasons employers have candidates fill out an application in the hiring process is to get information that isn’t normally presented with a resume. Typically, an application includes fine print that states you are giving them permission to do a background check, including criminal checks, credit checks, drug tests, and reference checks. By signing the application, you are stating your approval.

Secondly, an application typically includes a section or a separate form that asks your race, sex, and other demographic information. Most companies are legally required to report the numbers of applicants by demographics and so they gather this for those statistical purposes. You are not required to fill this out, however, companies have strict rules as to how that information can be handled, so you can be assured it’s not used in the decision making process.

The application usually asks for references along with contact information to reach them.

Finally, the fine print also usually states that the information you’ve provided is true. The application often asks for prior convictions, dates of prior employment, titles, education, prior salaries, etc. Should it be found later that the information you’ve provided is false, it provides the company stronger legal ground to fire you.

These are the reasons you’re asked to submit the application… so how should you handle it?

Provide information selectively. In most cases, you will find that the employer does not have an objection if you ask to exclude, or delay, providing some of the information. The prior conviction information, signature to testify to the truth of the information you’ve provided and giving them permission for the background checks is generally not negotiable. They will likely require that from you and it will raise “red flags” if you decline.

However, they will often allow you to simply attach your resume and not require you to fill in all the job history information. The EEOC information is always your choice. And if you explain that you are happy to provide reference information at the time of a pending offer but would like to protect your references beforehand, you will generally find the employer agreeable to those terms. Certainly there may be exceptions, however, most employers tend to be flexible on those items.

Generally less information is to your advantage, but be smart! Not providing your prior salary, and reference information until further down the road is better for you in the hiring process. It enables you to be more in control. While I recommend you delay providing that kind of information early in the process, I would also caution against creating an adversarial relationship that might harm your chances of being considered further. There is no harm in asking if it would be OK to provide that information later. However, if the response is that they want it now, it only creates antagonism for you to object further. Use good judgment in deciding how far to push your objections.

Even in this age of computerized processing, it is very common for an employer to ask for a paper application. Consider the reasons, your objectives in the process, and be wise!

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Finding your targets with LinkedIn

Anyone who’s been using LinkedIn for their job search for a while understands the great value it can be. It’s tremendous for creating a profile in order to be found, for finding contacts at companies you are pursuing, and for preparing for an interview by learning about your interviewer and others at the organization.

However, people often miss another way LinkedIn can be used to help them greatly in pursuing their job search with a more laser-like focus… finding and defining your target companies and positions!

In a job search, many people have difficulty articulating the type of position they are looking for, a title, or specific companies they are interested in pursuing.  LinkedIn can be a terrific resource for researching roles and finding companies to pursue that may have those types of roles.

Here are some tips that may help…

Search keywords to find job titles! If you are looking for positions that might utilize skills you have, however, aren’t sure of all the roles out there that might use those skills… use the “Advanced Search” function of LinkedIn. In order to find positions where those skills are used, do a keyword search of those skills. Start broad and narrow your search if your results are overwhelming. Start without narrowing your location in order to get a broad swath of results. The people that come up in your search are people with skills listed that you search. Browse through those results to see the job titles and types of roles those people do. Read how they describe their jobs to see which ones look appropriate, realistic, and interesting to you. That helps you begin to define the types of positions you would like to target.

Search titles to find companies! Once you’ve narrowed the titles of positions you are pursuing, you can find companies that have employees with those titles. Simply do a search, within your geographic area, or more broadly of those titles. The people that come up each currently work, or previously worked at companies that hire those backgrounds. You will likely find large companies, small and mid-size companies, companies that are well known, and companies you’ve likely never heard of. That helps you begin to define your target list of companies you may like to pursue.

Use combinations to narrow your search. If you are pursuing a broadly used title (i.e. Business Analyst), you will likely need to narrow your results by using combinations of keywords of skills, title, and location. Even then, depending on the number of connections you have, you may get hundreds or thousands of results. However, by scrolling through quickly, you should be able to find the relevant information you are looking for.

Use the contact names you find as well. The results you find will help you define the target jobs, titles, and companies you would like to pursue, and will also provide you potential contact names at those companies! Each of the people you find could be a good contact at their organization, and may be able to point you to the best contact for you to present your resume or “Elevator Speech”. You can find multiple ways to connect to them. You can find some help by reading “I got a contact name… how do I reach them?”

Pursuing specific companies whether they have a position open or not is often the best way to gain a new job rather than competing with the hoards that are all responding to job postings and ads. You can gain more insight and help to do it well here and here.

Defining your target positions and companies well, will help you become far more successful in your search. LinkedIn is an ideal tool to help you do it effectively.

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Degrees and Expectations

As recent college graduates hit the job market, and time goes by for some of them without any prospects, I often hear the expressions of “shock and awe” that they spent four or more years earning a degree and now they can’t seem to find a job! For many, they are surprised that they are not being considered for jobs when they thought that coveted sheepskin was the ticket to success and prosperity. What happened?

Certainly there are many varying opinions on this topic, however, as I observe the job market in today’s economy, as well as in boom times, the issue is often clear to me.

For some, it’s simply a function of the current economy. For some, it’s a matter of approaching their job search more diligently, professionally, and wisely. However, for others, it’s a matter of having spent their time and money on a degree that makes them virtually unmarketable!

As someone’s career progresses, the fact that they have a degree, any degree, often continues to be important to open doors to new opportunities. However, after a while, what discipline the degree was in becomes less and less relevant compared to the actual work experience obtained (with obvious exceptions in certain fields like medicine).

As a new grad, however, the job seekers’ major has everything to do with their likelihood of being considered for a job. Without a significant relevant work history, the degree is the only indicator of whether someone is qualified and prepared to do a specific job.

I often encounter young men or women who graduated with a degree in African Studies, Russian Literature, Political Science, or another academic endeavor that may have been of interest to them, however, generate little or no interest outside of academia. If they are interested in pursuing a career in academia, in government, or in politics there may be potential, yet few opportunities. However, very often graduates from those, or similar, majors are trying to pursue opportunities in business and are surprised when they are not gaining traction in their search.

I am a strong proponent of education. If someone chooses to gain an education in a subject that may not be marketable for the sake of that education in and of itself, or for their own enjoyment and betterment, I’m supportive of it if they are able to afford it without tax subsidies. If they are pursuing such a degree without the expectation of it qualifying them for a wide variety of careers, they are pursuing their degree with a realistic perspective.

Many students enter college with a clear goal of the type of career they would like to pursue and so pursue a relevant degree. Perhaps it’s in medicine, engineering, computer science, accounting, finance, marketing, teaching, or many others. In many cases, however, when students enter college, they have no idea what their goals or career interests are. So they pursue a degree program that may be of interest to them academically, however, without giving thought to what the resulting marketability of that degree may be.

When in doubt of the type of specific career one hopes to ultimately pursue, it is much more fruitful to pursue a degree that may be more applicable in the mainstream job market. Perhaps a degree in Business Administration, Math, or Communications, and even one from these online MBA rankings. Each of those programs are more generalized, however, much more accepted as useful in a business environment.

Once someone has a few years of work experience in a particular field, the degree they once gained is less relevant. However, in order to get that first, or second job after graduation the specific major is critically important. With college costs continuing to rise so much faster than inflation, it does not seem wise to spend many tens of thousands of dollars or more on a piece of paper that may be of interest, however, cannot help you gain an income when you need one.

If you are making a post-secondary education decision, make sure your degree is capable of helping you achieve your expectations, or that your expectations are appropriate for your degree!

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